National

Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

Sample of reported job titles: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer, Communications Director, Communications Specialist, Public Information Specialist, Public Relations Coordinator, Corporate Communications Specialist, Marketing Director

Tasks

• Respond to requests for information from the media or designate another appropriate spokesperson or information source.
• Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services.
• Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda.
• Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.
• Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
• Coach client representatives in effective communication with the public and with employees.
• Confer with production and support personnel to produce or coordinate production of advertisements and promotions.
• Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.
• Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

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Tools & Technology

Tools used in this occupation:

Technology used in this occupation:

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