National

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Sample of reported job titles: Public Relations Director, Account Supervisor, Account Executive, Public Relations Manager (PR Manager), Communications Director, Community Relations Director, Director of Public Relations, Public Affairs Director, Account Manager, Business Development Director

Tasks

• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Assign, supervise and review the activities of public relations staff.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Respond to requests for information about employers' activities or status.
• Manage communications budgets.
• Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
• Draft speeches for company executives, and arrange interviews and other forms of contact for them.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.

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