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National

Median wages (2008) $12.47 hourly, $25,940 annual
Employment (2006) 87,000 employees
Projected growth (2006-2016) Average (7% to 13%)
Projected need (2006-2016) 32,000 additional employees
27-1026.00 - Merchandise Displayers and Window Trimmers

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

Sample of reported job titles: Visual Merchandiser (VM), Merchandiser, Decorator, Display Associate, Display Specialist, Display Decorator, In Store Marketing Associate, Visual Manager, Visual Merchandising Specialist, Visual Presentation Manager

Tasks

  • Take photographs of displays and signage.
  • Plan commercial displays to entice and appeal to customers.
  • Place prices and descriptive signs on backdrops, fixtures, merchandise, or floor.
  • Change or rotate window displays, interior display areas, and signage to reflect changes in inventory or promotion.
  • Obtain plans from display designers or display managers, and discuss their implementation with clients or supervisors.
  • Develop ideas or plans for merchandise displays or window decorations.
  • Consult with advertising and sales staff to determine type of merchandise to be featured and time and place for each display.
  • Arrange properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
  • Construct or assemble displays and display components from fabric, glass, paper, and plastic, using hand tools and woodworking power tools, according to specifications.
  • Collaborate with others to obtain products and other display items.

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Tools & Technology

Tools used in this occupation:

Dollies
Hammers — Claw hammers; Tack hammers
Power saws — Tile saws
Screwdrivers — Phillips head screwdrivers; Straight screwdrivers
Utility knives

Technology used in this occupation:

Computer aided design CAD software — Autodesk AutoCAD software
Electronic mail software — Email software; IBM Lotus Notes; Microsoft Outlook
Graphics or photo imaging software — Adobe Systems Adobe Illustrator; Graphics software
Spreadsheet software — Microsoft Excel
Word processing software — Microsoft Word
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