National
| Median wages (2008) |
$52.20 hourly, $108,580 annual |
| Employment (2006) |
167,000 employees |
| Projected growth (2006-2016) |
Faster than average (14% to 20%)
|
| Projected need (2006-2016) |
61,000 additional employees |
11-2021.00 - Marketing Managers
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sample of reported job titles:
Marketing Director, Marketing Manager, Vice President of Marketing, Business Development Manager, Marketing Coordinator, Account Supervisor, Business Development Director, Commercial Lines Manager, Commercial Marketing Specialist, Market Development Manager
Tasks
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Initiate market research studies and analyze their findings.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
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Tools & Technology
Tools used in this occupation:
| Desktop computers |
| Notebook computers |
| Personal computers |
| Personal digital assistant PDAs or organizers — Personal digital assistants PDA |
| Tablet computers |
Technology used in this occupation:
| Analytical or scientific software — Lyris HQ Web-Analytics Solution; Minitab software; Nedstat Sitestat; Online advertising reporting software |
| Customer relationship management CRM software — Oracle Siebel Server Sync; QAD Marketing Automation; Sage Software SalesLogix; Salesforce.com Salesforce CRM |
| Data base user interface and query software — ClearEDGE software; Fast Track Systems software; Microsoft Access; Structured query language SQL |
| Electronic mail software — Email software; Listserv software; Microsoft Outlook |
| Project management software — Microsoft Advertising Atlas Search; Microsoft Project |
