National
| Median wages (2008) |
$29.36 hourly, $61,070 annual |
| Employment (2006) |
234,000 employees |
| Projected growth (2006-2016) |
Faster than average (14% to 20%)
|
| Projected need (2006-2016) |
63,000 additional employees |
19-3021.00 - Market Research Analysts
Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
Sample of reported job titles:
Market Research Analyst, Market Analyst, Project Manager, Market Research Consultant, Client Service and Consulting Manager, Market Research Manager, Product Line Manager, Business Development Specialist, Client Services Vice President, Communications Specialist
Tasks
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help companies determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Monitor industry statistics and follow trends in trade literature.
- Measure and assess customer and employee satisfaction.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
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Tools & Technology
Tools used in this occupation:
| Desktop computers |
| Notebook computers |
| Personal computers |
| Personal digital assistant PDAs or organizers — Personal digital assistants PDA |
| Tablet computers |
Technology used in this occupation:
| Analytical or scientific software — SAS software; SPSS software; TNS Miriad; WinCross software |
| Customer relationship management CRM software — Epiphany software; Galilee Enterprise TargetPro; TechExcel software; Vantage MCIF |
| Data base user interface and query software — IBM IMS; Intellimed software; Microsoft Access; Oracle software |
| Information retrieval or search software — Factiva; LexisNexis software; Verispan Patient Parameters; Wal-mart Retail Link |
| Project management software — Focus software; Key Survey software; Microsoft Project; Perseus SurveySolutions |
