National
| Median wages (2008) |
$11.18 hourly, $23,260 annual |
| Employment (2006) |
105,000 employees |
| Projected growth (2006-2016) |
Faster than average (14% to 20%)
|
| Projected need (2006-2016) |
49,000 additional employees |
41-9011.00 - Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Sample of reported job titles:
Demonstrator, Product Demonstrator, Merchandiser, In Store Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, Product Ambassador
Tasks
- Demonstrate and explain products, methods, or services in order to persuade customers to purchase products or utilize services.
- Provide product samples, coupons, informational brochures, and other incentives to persuade people to buy products.
- Keep areas neat while working, and return items to correct locations following demonstrations.
- Record and report demonstration-related information such as the number of questions asked by the audience and the number of coupons distributed.
- Sell products being promoted, and keep records of sales.
- Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
- Transport, assemble, and disassemble materials used in presentations.
- Identify interested and qualified customers in order to provide them with additional information.
- Practice demonstrations to ensure that they will run smoothly.
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Tools & Technology
Tools used in this occupation:
| Bar code reader equipment — Barcode scanners |
| Calculators or accessories — Calculators |
| Cappuccino or espresso machines — Espresso makers |
| Desktop computers |
| Digital cameras |
Technology used in this occupation:
| Electronic mail software — Email software |
| Internet browser software — Web browser software |
| Presentation software |
| Spreadsheet software |
| Word processing software |
