National
| Median wages (2008) |
$20.90 hourly, $43,480 annual |
| Employment (2006) |
170,000 employees |
| Projected growth (2006-2016) |
Faster than average (14% to 20%)
|
| Projected need (2006-2016) |
64,000 additional employees |
41-3011.00 - Advertising Sales Agents
Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Sample of reported job titles:
Advertising Account Executive, Advertising Sales Representative, Account Executive, Account Manager, Advertising Account Representative, Sales Representative, Marketing Consultant, Advertising Representative, Directory Advertising Sales Representative, Advertising Consultant
Tasks
- Maintain assigned account bases while developing new accounts.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Process all correspondence and paperwork related to accounts.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
- Inform customers of available options for advertisement artwork, and provide samples.
- Deliver advertising or illustration proofs to customers for approval.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
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Tools & Technology
Tools used in this occupation:
| Desktop computers |
| Notebook computers — Laptop computers |
| Personal computers |
| Personal digital assistant PDAs or organizers — Personal digital assistants PDA |
| Special purpose telephones — Multi-line telephone systems |
Technology used in this occupation:
| Data base user interface and query software — FileMaker Pro software; Microsoft Access |
| Electronic mail software — Email software; Microsoft Outlook |
| Office suite software — Microsoft Office software |
| Presentation software — Microsoft PowerPoint |
| Word processing software — Microsoft Word |
