National

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample of reported job titles: Advertising Manager, Advertising Director, Classified Advertising Manager, Marketing Director, Promotions Director, Retail Advertising Sales Manager, Advertising Sales Manager, Marketing and Promotions Manager, Marketing Manager, Account Executive

Also see: Green Marketers

Tasks

• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
• Assist with annual budget development.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Prepare and negotiate advertising and sales contracts.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
• Gather and organize information to plan advertising campaigns.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Confer with clients to provide marketing or technical advice.

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Tools & Technology

Tools used in this occupation:

Technology used in this occupation:

11-2021.00	Marketing Managers
11-2022.00	Sales Managers
11-9032.00	Education Administrators, Elementary and Secondary School
11-9033.00	Education Administrators, Postsecondary
13-1021.00	Purchasing Agents and Buyers, Farm Products
13-1022.00	Wholesale and Retail Buyers, Except Farm Products
21-1091.00	Health Educators
27-1011.00	Art Directors
27-3031.00	Public Relations Specialists