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National

Median wages (2008) $38.57 hourly, $80,220 annual
Employment (2006) 47,000 employees
Projected growth (2006-2016) Slower than average (3% to 6%)
Projected need (2006-2016) 13,000 additional employees
11-2011.00 - Advertising and Promotions Managers

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample of reported job titles: Advertising Manager, Advertising Director, Classified Advertising Manager, Marketing Director, Promotions Director, Retail Advertising Sales Manager, Advertising Sales Manager, Marketing and Promotions Manager, Marketing Manager, Account Executive

Also see: Green Marketers

Tasks

  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
  • Assist with annual budget development.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Prepare and negotiate advertising and sales contracts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
  • Gather and organize information to plan advertising campaigns.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Confer with clients to provide marketing or technical advice.

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Tools & Technology

Tools used in this occupation:

Desktop computers
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers — Personal digital assistants PDA
Tablet computers

Technology used in this occupation:

Analytical or scientific software — Business analysis software; Media Professional software; Mediamix software; Relex Weibull
Desktop publishing software — Adobe Systems Adobe PageMaker; Quark software
Graphics or photo imaging software — Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop software; Graphics software
Project management software — Atlas OnePoint software; Brainworks software; Rain Catcher Inspire; Unisys Advertising Manager
Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player
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13-1022.00 Wholesale and Retail Buyers, Except Farm Products Green Occupation
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